WHAT IS THIS?
DesignKit is a free, visual and fun innovation toolkit that creative teams use to get results facing great uncertainty. This kit is gathered and built by Guidion as a collection of popular open source tools & methodologies in #DesignThinking & #LeanStartup.
DesignKit sets itself apart with a minimalistic and offline approach. All tools are printable canvases for you & your team. It activates you in the simplest way to start, together. #DesignDoing
G U I D I O N
Guidion is an innovative scale-up in the field service industry. We help B2Cs with the on-site services they offer to consumers. We are experts in service in-and-around the house and market leader in the Netherlands while growing fast in Germany. #SmartHome #IoT #Connectivity #HealthCare #Solar #BrandAmbassadors #HappyHomes #Guidion
One of the reasons for our success is our ability to design amazing customer experiences using design thinking. It's our mission to make this way of working accessible to everyone by offering this kit as a zero-excuse package to start. #NewBusiness #Innovation
Mike Out & Marjolijn Jansen
THE DOUBLE LOOP®
The heart of DesignKit is the Double Loop®. It's a 6-step methodology to design breakthrough change. After going through it you either loop again, fail and kill your darling or scale your validated concept.
Each step includes a set of tools and features a hero to accompany you on your journey. Follow them and they will lead you to design & build great things. DesignaBetterBusiness are the creators of the double loop. We improved it and they graciously allowed us to redistribute it back to you all.
In this slideshow we explain how the loop works and introduce each step briefly. Continue scrolling to learn more, view the tools and download the kit!
P O I N T O F V I E W
Radical change often begins with a fuzzy vision by a dreamer or small team. Dreaming is great. But building on that dream together and making it big and beautiful is even better. #DreamLikeElon
BE A HERO
Heroes inspire us. To help us on our journey we selected icons from the world of television, sports, science, technology and business. All masters of uncertainty and we can learn from them in each step of the double loop!
No team seems better prepared then one doing the haka in sync. While Elon dreams like no other, Oprah is a genius in understanding and easily gets to the heart of any situation. The multi-disciplinary A-Team needs each other to come up with the best solutions. And MacGyver didn't complain when he was locked in a room. He built a tank. The Mythbusters seek out the possibility of failure by designing risky experiments to (in)validate their assumptions. The growth-guy Verne Harnish knows how to scale your validated idea to a billion dollar business. Michael Jordan missed thousands of shots and hundreds of games. He has failed over and over again and that's why he succeeded.
You don't have to be an expert in every field. You just need to be aware of the different perspectives and mindsets you could take. Be inspired by these icons and apply their way of thinking in each step of designkit.
P R E P A R E
After a point of view has been formed, shared, and deemed interesting enough to explore you have to gather and prepare a multi disciplinary team. Laying a healthy foundation is a step often forgotten. #Haka!
U N D E R S T A N D
A crucial phase and essential for real success is truly understanding your customers. Don’t just guess what they want. Get out the building and observe real world behavior of real people.
Only by really caring about your customers, their world and their experiences will you collect meaningful data.
I D E A T E
There is no pre defined silver bullet. Group ideation will enable a team to discover solutions and build on eachothers ideas to make them even better. No one should do this alone. #BrainstormLikeTheA-Team
P R O T O T Y P E
Ideas are worthless and most of them stay that way. Bring them to life so that you can learn from them. It’s amazing what a piece of paper or lego can do to your idea. What's stopping you from taking this step? To begin; begin!
E X P E R I M E N T
Ideas are based on assumptions. To lower uncertainty and discover the real value of your idea you must design experiments and validate just like scientists do. Only then will you learn new things. Basically #BecomeAMythBuster.
F A I L o r S C A L E
Fail! You’ll miss 100% of the shots you never take. There are a million quotes on failure and how it leads to success. Actively seeking out the possibility of it and celebrating failure is essential to embracing uncertainty. #FailFastandFailOften!
Scale! After you struck gold the fever will kick in. Your concept will now go into a completely different phase where new methodologies and expertise are needed to implement and #GrowLikeAGazelle
Investment Readiness Canvas
When do we know when to scale and invest in our concept?
It's a beautiful (vector) PDF with 31 tools ready for printing!
RUN TO THE COPYSHOP
Every tool is a poster that fits perfectly on a sheet of A0 or A1.
CREATE A SPACE & GATHER A TEAM
Choose an area and turn it into the war room for your team.
START THE DOUBLELOOP!
Pick a challenge, follow the super easy tooltorials and start!