WHAT IS THIS?

 DesignKit is a free, visual and fun innovation toolkit that creative teams use to get results facing great uncertainty. This kit is gathered and built by Guidion as a collection of popular open source tools & methodologies in #DesignThinking & #LeanStartup.

DesignKit sets itself apart with a minimalistic and offline approach. All tools are printable canvases for you & your team. It activates you in the simplest way to start, together. #DesignDoing

 

The brilliant people at Design a Better Business made the bulk of the kit. Support them by buying their book!​ We also want to give thanks and credits to THNK, Grove and Strategyzer.

  

G U I D I O N

Guidion is an innovative scale-up in the field service industry. We help B2Cs with the on-site services they offer to consumers. We are experts in service in-and-around the house and market leader in the Netherlands while growing fast in Germany. #SmartHome #IoT #Connectivity #HealthCare #Solar #BrandAmbassadors #HappyHomes #Guidion

One of the reasons for our success is our ability to design amazing customer experiences using design thinking. It's our mission to make this way of working accessible to everyone by offering this kit as a zero-excuse package to start. #NewBusiness #Innovation

Mike Out & Marjolijn Jansen

 

THE DOUBLE LOOP®

The heart of DesignKit is the Double Loop®. It's a 6-step methodology to design breakthrough change. After going through it you either loop again, fail and kill your darling or scale your validated concept.

Each step includes a set of tools and features a hero to accompany you on your journey. Follow them and they will lead you to design & build great things. DesignaBetterBusiness are the creators of the double loop. We improved it and they graciously allowed us to redistribute it back to you all.

In this slideshow we explain how the loop works and introduce each step briefly. Continue scrolling to learn more, view the tools and download the kit!

 

P O I N T   O F  V I E W

Radical change often begins with a fuzzy vision by a dreamer or small team. Dreaming is great. But building on that dream together and making it big and beautiful is even better. #DreamLikeElon

Five Bold Steps®

Five Bold Steps®

The 5 bold steps canvas is a perfect tool to align your teams around your shared vision.

Cover Story ®

Cover Story ®

What is the most amazing future we see for our idea (and ourselves)?

Kick-off Card

Kick-off Card

How can we quickly get (internal) stakeholders up to speed, aligned and excited around our challenge at a very early stage?

Storytelling Canvas

Storytelling Canvas

Stoytelling is the most powerful way to share your vision to the world

Reframing

Reframing

Reframing will take you out of your mental comfort zone, enabling you to discover new perspectives and creative solutions.

Design Criteria Canvas

Design Criteria Canvas

What are the most important elements in our vision? How can we prioritize upfront?

BE A HERO

Heroes inspire us. To help us on our journey we selected icons from the world of television, sports, science, technology and business. All masters of uncertainty and we can learn from them in each step of the double loop! 

No team seems better prepared then one doing the haka in sync. While Elon dreams like no other, Oprah is a genius in understanding and easily gets to the heart of any situation. The multi-disciplinary A-Team needs each other to come up with the best solutions. And MacGyver didn't complain when he was locked in a room. He built a tank. The Mythbusters seek out the possibility of failure by designing risky experiments to (in)validate their assumptions. The growth-guy Verne Harnish knows how to scale your validated idea to a billion dollar business. Michael Jordan missed thousands of shots and hundreds of games. He has failed over and over again and that's why he succeeded. 

You don't have to be an expert in every field. You just need to be aware of the different perspectives and mindsets you could take. Be inspired by these icons and apply their way of thinking in each step of designkit.

 
 

P R E P A R E

After a point of view has been formed, shared, and deemed interesting enough to explore you have to gather and prepare a multi disciplinary team. Laying a healthy foundation is a step often forgotten. #Haka!

Team Canvas

Team Canvas

How can we, as a team, easily agree on the most important things so that we can become effective and know each other better.

Team Charter Canvas

Team Charter Canvas

How can we prepare as a team and make clear agreements to successfully reach our goals?

War Room

War Room

Practical tips on how to assemble your creative space.

Team StrengthsFinder

Team StrengthsFinder

Cast your creative team like a director by identifying and building on each other’s strengths.

 

U N D E R S T A N D

A crucial phase and essential for real success is truly understanding your customers. Don’t just guess what they want.  Get out the building and observe real world behavior of real people.

Only by really caring about your customers, their world and their experiences will you collect meaningful data. 
#AskAndListenLikeOprah

Persona Canvas

Persona Canvas

Step into the shoes of your persona. A persona is a profile of any person or group (e.g. it can be yourself, an important stakeholder, or a key customer/customer segment).

Customer Journey Mapping

Customer Journey Mapping

How does this problem or opportunity show up in customers lives? How do they experience it? How do they interact with you?

Value Proposition

Value Proposition

A simple way to understand your customers needs, and design products and services they want.

Context Canvas®

Context Canvas®

How can we map the world around our idea to keep track of external influences?

Capture Key Insights

Capture Key Insights

Where can we capture our (key) insights after discovery?

The Mom Test

The Mom Test

How to talk to customers and learn if your business is a good idea when everyone is lying to you.

FactPack & Inspiration Gallery

FactPack & Inspiration Gallery

How to get better insights in your context and prepare for ideation.

 

I D E A T E

There is no pre defined silver bullet. Group ideation will enable a team to discover solutions and build on eachothers ideas to make them even better. No one should do this alone.  #BrainstormLikeTheA-Team

Wall of Ideas

Wall of Ideas

How can I share my ideas and build on those of others?

No Trash, No Treasure

No Trash, No Treasure

How can we rank sort and rank our ideas and find the most promising ones

Ad lib

Ad lib

How can I design the perfect elevator pitch for our idea?

Lean Canvas

Lean Canvas

The thought of capturing your entire concept on a single page may seem daunting, impossible even. But it’s not!

Business Model Canvas

Business Model Canvas

The thought of capturing your entire concept on a single page may seem daunting, impossible even. But it’s not!

Creative Matrix

Creative Matrix

We keep coming up with the same type of ideas. How can we break through thinking bounderies?

P R O T O T Y P E

Ideas are worthless and most of them stay that way. Bring them to life so that you can learn from them. It’s amazing what a piece of paper or lego can do to your idea. What's stopping you from taking this step? To begin; begin!

And #BuildLikeMacGyver.

 

Minimum Lovable Product

Minimum Lovable Product

The version of a new product that brings back the maximum amount of love from your early tribe members with the least effort.

Prototype Canvas

Prototype Canvas

How can I design a Minimum Viable Product (MVP) to validate our assumptions?

Sketch It!

Sketch It!

Stop making excuses and bring your idea to life!

 
 

E X P E R I M E N T

Ideas are based on assumptions. To lower uncertainty and discover the real value of your idea you must design experiments and validate just like scientists do. Only then will you learn new things. Basically #BecomeAMythBuster.

Riskiest Assumption Finder

Riskiest Assumption Finder

How can I sort the assumptions for our idea and identify the most risky one? The bottom of our Jenga tower.

Experiment Card

Experiment Card

How can we easily design an experiment?

Learning Card

Learning Card

How can we easily capture what we learn?

Experiment Canvas

Experiment Canvas

How can I design an experiment to validate our riskiest assumption?

Validation Canvas

Validation Canvas

How can we keep track of multiple experiments?

Progress Board

Progress Board

How to keep track of pivots and experiments?

F A I L   o r  S C A L E

Fail! You’ll miss 100% of the shots you never take. There are a million quotes on failure and how it leads to success. Actively seeking out the possibility of it and celebrating failure is essential to embracing uncertainty. #FailFastandFailOften!​

Scale! After you struck gold the fever will kick in. Your concept will now go into a completely different phase where new methodologies and expertise are needed to implement and #GrowLikeAGazelle

Investment Readiness Canvas

Investment Readiness Canvas

When do we know when to scale and invest in our concept?

GETTING STARTED

STEP 1

DOWNLOAD DESIGNKIT

It's a beautiful (vector) PDF with 31 tools ready for printing!

STEP 2

RUN TO THE COPYSHOP

Every tool is a poster that fits perfectly on a sheet of A0 or A1.

STEP 3

CREATE A SPACE &​ GATHER A TEAM

Choose an area and turn it into the war room for your team.

STEP 4

START THE DOUBLELOOP!

Pick a challenge, follow the super easy tooltorials and start!

Enough talk, I get it. Let me get the kit please!

 
 
 
 

C R E A T O R S

Marjolijn Jansen

Innovation Manager

ISS

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Mike Out

Chief Innovation Officer

Guidion

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Design a Better Business

Business Models Inc

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Lean Canvas

The thought of capturing your entire concept on a single page may seem daunting, impossible even. But it’s not!